Tyler Gottstein’s “a-ha moment” came long before the coronavirus impacted the buying habits of U.S. golfers. He’d spent a good chunk of change on beautiful new clubs several years ago, going to a golf store in Southern California and testing them by hitting balls into a net. But when he got his new clubs out on the golf course, where the urethane meets the road, he found he couldn’t hit them well at all.
“I thought, ‘Wow, this is such a broken process,’” said Gottstein. “That was the concept that started Cadi.”
What Gottstein and Cadi co-founder Matt Ahrens saw was an opportunity to introduce technology to help bring the retail experience back to public golf courses in a more meaningful way. The delivery method would be Cadi’s omnichannel platform – an innovative combination of autonomous kiosk technology and e-commerce.
The kiosk component of the Cadi concept may evoke Redbox vibes and there is some crossover, with one of its advisors being Carole McCluskey, the former chief technology officer for Outerwall, operator of Redbox movie rental kiosks and Coinstar coin counting machines. But Cadi’s approach is on the broader mobile marketplace, allowing golfers to shop on their phone anytime and anywhere, begin the fitting process, and find the ideal product – with an option to buy online, if so inclined. The golf course connection, however, is what makes Cadi unique.
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