American Express AXP just released its Amex Trendex survey which found that 48% of U.S. consumers surveyed agree they started their holiday shopping earlier this year knowing that retailers may face supply chain issues and shortages. This coincides with the Sezzle user survey that stated 44% of shoppers claimed to have already started holiday shopping.
The Amex Trendex shows how consumers plan to spend this holiday season. Stephanie Schultz, vice president and head of emerging partnerships of Amex Digital Labs, stated, “This data points to a more festive holiday season than last year, with U.S. consumers shopping earlier and putting up holiday decorations to make their space more cheerful.”
The survey emphasizes that health and wellness remain a top priority for shoppers this year as consumers will spend money on gifts that help others destress. Survey results indicate many respondents showed interest in supporting small businesses. Consumers plan to put up decorations earlier this year and more than half of respondents indicated they are putting holiday decorations up to make their space feel more festive since they are spending more time at home. Societal buying motivations remain strong with many consumers looking for ethically sourced and sustainable gifts and holiday decorations.
48% of consumers surveyed have started their holiday shopping, which is especially true for Millennials surveyed (63%).
Continue reading American Express Holiday Shopper Survey Released: By The Numbers on Forbes
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