HBO Max subscriptions top 73 million as AT&T works to close Discovery deal, warns The Dallas Morning News

From The Dallas Morning News:

Dallas-based AT&T Inc. booked growth in its key subscriber businesses, helping to deliver on a promise it made to investors to return to its core connectivity mission after abandoning a costly media strategy.

HBO Max subscribers reached about 73.8 million at the end of 2021, topping the high end of its owner’s forecast, placing the service in the upper tier of streaming platforms vying for the world’s viewers.

Hits including The Sex Lives of College Girls and a Sex and the City spinoff helped HBO Max add subscribers in the fourth quarter. In October, AT&T had forecast a year-end range of 70 million to 73 million total subscribers.

The company is in a race globally to catch up with streaming rivals Netflix and Disney+, which have more than 200 million and 100 million subscribers respectively. Last May, AT&T agreed to merge its WarnerMedia business, which includes HBO Max, with media giant Discovery Inc. to bulk up against those bigger competitors.

Continue reading HBO Max subscriptions top 73 million as AT&T works to close Discovery deal on The Dallas Morning News

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