NBC (now Comcast NBC Universal) has enjoyed the rights to broadcast the US Olympics since 1998. In 2011, the company paid $4.4 billion for exclusive US broadcast rights to air the Olympics through 2020. In 2014, Comcast NBC Universal shelled out another $7.75 billion for the rights to broadcast the summer and winter Olympics in the US… until the year 2032. Despite years of practice, we’ve repeatedly noted how the company has done a consistently terrible job at its core responsibility as the holder of those rights: namely, showing people things they actually want to see in a way that isn’t annoying.
For years Comcast has been criticized for refusing to air events live, spoiling some events, implementing annoying cable paywall restrictions, implementing heavy handed and generally terrible advertising, often sensationalizing coverage, avoiding controversial subjects during broadcasts, and streaming efforts that have ranged from clumsy to outright incompetent.
You’d think after 20+ years of criticism Comcast NBC would be doing a better job. Then again, if you know Comcast NBC at all, the fact that they aren’t (and have been historically completely oblivious to that fact) probably isn’t all that surprising. And of course this year is no different.
While the internet and streaming have allowed Comcast/NBC to offer overall more content to viewers, the way it’s being presented continues to be scattershot as hell. The company’s coverage jumps from event to event in a head-jerking manner, failing to present much of a cohesive narrative from hour to hour:
Continue reading Despite 20 Years Of Experience, Comcast/NBC Still Sucks At Olympics Coverage on Techdirt
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