From Ars Technica:
Comcast has a problem—it isn’t signing up many new broadband customers. But Comcast also has a solution—get more money from existing subscribers.
Comcast failed to add any broadband customers in Q2 2022, holding steady at 32,163,000 residential and business Internet customers combined. In its Q3 earnings report released yesterday, Comcast said it gained only 14,000 broadband users in the latest quarter. Comcast also lost 561,000 video customers and 316,000 VoIP phone customers.
That’s why Comcast executives focused on ARPU (average revenue per user) in an earnings call yesterday. With new customers few and far between, Comcast is aiming for growth in the average amount each existing customer pays.
“We expect ARPU growth will continue to be the primary driver of our residential broadband revenue growth in the near term,” Comcast President and CFO Michael Cavanagh said.
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