PhocusWire reports Expedia Group brings loyalty programs into a single platform

From PhocusWire:

The respective loyalty programs of Expedia, Vbro, Hotels.com and other brands under the Expedia Group umbrella are to be unified into one service.

The company says all brands and products will be in the program, covering flights, hotels, alternative accommodation, car rentals, cruises and activities.

As a result of the move to combine all the programs together, customers will find their rewards “will be even more valuable,” Jon Gieselman, president of Expedia Brands, claims.

Current members of the different programs will continue to earn rewards through the existing programs and the upgraded platform will be free to join for new customers.

Continue reading Expedia Group brings loyalty programs into a single platform on PhocusWire

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