Top Expedia story from PhocusWire: Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing

From PhocusWire:

Expedia Group is dedicating more than a quarter of a billion dollars to help its partners recover from impact of the coronavirus pandemic.

Of the $275 million fund, the bulk of it, $250 million, is going to its lodging partners in the form of marketing credits and financial relief; the remainder will support destinations, the travel industry at large and additional supply partner efforts.

Cyril Ranque, president of Travel Partners Group at Expedia Group, says the relief program for its lodging partners was borne out of conversations Expedia Group had with suppliers about what the OTA can do to assist them in recovery.

“Candidly, there’s been a lot of [responses] from lower commission, to give me free marketing money, to give me cash, to leave me alone, to give me demand data, etc., etc.,” Ranque says.

Continue reading Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing on PhocusWire

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