Uber is launching a new feature on Tuesday that will allow customers in 15 cities across the U.S. and Mexico the ability to browse and book experiences like dinner reservations or live events directly through the app.
An Explore tab in the Uber app will populate recommended destinations in categories like food and drink, art and culture, nightlife, music and shows, and more based on a user’s past use of Uber and Uber Eats, according to Uber. The app will invite riders to “ride there now” to easily book a ride. Select restaurants and bars will offer 15% off rides, which equals up to $10 for now – Uber told TechCrunch these discounts would not affect drivers, but did not elaborate.
“We’ve built Uber Explore to take our customers beyond the ride,” Adib Roumani, product lead for Uber Explore, told TechCrunch. “People have always come to the Uber app for the point A to point B piece of the journey – so we’re thrilled to expand and help inspire the destination, too. Through a variety of personalized offers and experiences, customers will be able to see trending locations near them and also browse for activities and events in their area.”
Uber’s goal with this new feature is to drive incremental trips through increased user engagement and use cases, which can result in increased revenue for Uber, says Conor Ferguson, a spokesperson for Uber.
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