Uber Plans to Advertise to You At Every Stage of Your Ride, Using Your Own Data, according to Gizmodo

From Gizmodo:

It seems Uber just isn’t content with letting users travel in peace and awkward silence during their point-to-point trips. T he ride-hailing company now plans to advertise to users at every point of a trip from the moment you open the app. These ads will potentially appear on multiple screens, blasting consumers with new products with the same subtlety as a clown following the car on a kid-sized tricycle trying to get your attention through the car window.

These so-called “Journey Ads” are meant to hit riders throughout the process of getting an Uber, including requesting the ride, waiting for the ride, and even when you’re actually sitting down in the car. These will be restricted to a single advertiser, meaning users will see the same product again and again while they simply try to get from one place to another. The company made it clear they will use “first party data” for targeted advertising.

But that’s not all. Uber announced Wednesday their brand spanking new advertising division also plans to place sponsored listings on the Uber Eats app, post-checkout ads after users place an order, in-menu ads when you’re deciding on an Uber Eats order, billboard ads on the Uber Eats homepage, along with a host of other sponsored emails, storefront ads, and more. The eye-numbingly long list of new advertising efforts even include a pilot to host targeted ads on in-car tablets being propositioned in Los Angeles and San Francisco, California.

So if you’re planning to hit up a bar, expect to see a beer brand bombarding you with ads for their latest way to get sloshed. Taking a trip to the beach? Well how about some brand-name sunscreen. The possibilities are endless, and Uber is advertising that users will reportedly be able to remain in the Uber app while they purchase an advertised product.

Continue reading Uber Plans to Advertise to You At Every Stage of Your Ride, Using Your Own Data on Gizmodo

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