Uber launches advertising unit to let marketers target ads based on where you go, warns KTVZ

From KTVZ:

By Catherine Thorbecke, CNN Business

Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources.

The ridehailing giant announced the launch of its “enterprise-wide” advertising unit on Wednesday, saying it will be helmed by Amazon advertising veteran Mark Grether.

Uber at the same time unveiled its new in-app “Journey Ads” service, which lets marketers place ads within the Uber app to reach customers at each step on their trips. This means the customers will be served ads when they check to see how far away their driver is, or follow the route of their journey via the app.

Continue reading Uber launches advertising unit to let marketers target ads based on where you go on KTVZ

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