MobileX, a new mobile brand launching in the U.S. next year, struck a network deal with Verizon. But it’s not your typical MVNO. In fact, Mobile X Global founder, Chairman and CEO Peter Adderton is going out of his way to say it’s not an MVNO. It’s taking advantage of Verizon’s Network as a Service (NaaS) platform.
An MVNO, or mobile virtual network operator, uses the network of a facilities-based carrier, like Verizon, and resells the service under another name, usually with some bells and whistles of its own. Cable companies like Comcast and Charter operate MVNOs using Verizon’s network.
Another example is TracFone, one of the biggest MVNOs that Verizon is in the midst of buying. That’s one of the reasons Adderton is so fanatical about the MVNO space. More on that later.
Adderton, who founded Boost Mobile, which was an MVNO, has been a thorn in the side of many wireless carrier CEOs these past several years. Part of that is because he’s frustrated with what’s happened in wireless. Adderton previously tried to make a go of it with Amp’d Mobile, which filed for bankruptcy in 2007 and also didn’t want to be known as an MVNO at a time when MVNOs were going out of business at a pretty good clip.
Continue reading Verizon powers MobileX in new venture that’s ‘not an MVNO’ on FierceWireless
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