A new study published by Incisiv and funded by Verizon found that retailers are struggling to find ways to ease in-store network congestion and support booming mobile device use among both customers and employees.
Incisiv’s 2022 Connected Retail Experience Study found that only 22% of grocery and general merchandise retailers are satisfied with the digital connectivity available to customers and employees in their brick and mortar locations. This number rose as high as 55% for specialty and department stores, but that still left almost half struggling with issues surrounding the availability and reliability of in-store connections.
The survey discovered that the situation is likely to become even more pressing over the next 12-24 months, with 93% of retailers expecting increases in overall (customer and employee) mobile device usage within their stores by the beginning of 2025, while 83% specifically plan to grow their own use of networked in-store technology, like IoT (Internet of Things) devices.
Retailers’ growing networking demands are expected to be driven, in large part, by in-store processes like inventory management. Respondents told Incisiv that the percentage of associated, automated tasks that rely on connected technology will triple by 2025, from 19%, currently, to 62% in less than three years.
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