Is Beachbody a Pyramid Scheme?

Were you victimized by Beachbody? Tell us about your experience.

Before answering the question “Is Beachbody a Pyramid Scheme,” make sure you understand the difference between an MLM and a Pyramid Scheme.

Do you have an issue with a company you think is a pyramid scheme? Are you looking for compensation because the company misled you, used deceptive sales tactics, didn’t issue a refund where promised, or any other issue? You are not alone.

What is Beachbody?

Beachbody is an MLM that uses sales consultants to connect people with fitness, muscle building, and weight loss home exercise videos. The company has been in operation since 1998 out of Santa Monica, California.

The company focuses on fitness, nutrition, and health support. The company has programs that have nutritional guides and a community website that answers any questions users have and provides support for people who are having trouble staying on their fitness regime. They even include Beachbody Coach virtually. The program has 40 different options that you are able to stream online, with access to accountability tools, meal plans, workouts, trainer tips, and more. When you sign up to use their service you get access to online products that you can stream along with virtual help from the coaches and other tools, but you don’t sell them.

Beachbody Allegations and Lawsuits

Beachbody programs come in many varieties with different durations and prices. A 21 day fix for example is $70 while a 30-day ultimate portion fix is $74 but a 21-day Ultimate Reset as it’s marketed is $200. Many of the consumer affairs complaints have to do with individuals who have paid for a program, but then were secretly signed up for another, or charged something they didn’t agree to, and had a lot of customer service issues when they tried to fix it.

Many customers say they had terrible customer service experiences after they called multiple times, tried to use the online chat feature, and had Beachbody Personnel be rude to them. One customer could not get the product to play after paying, and had customer service tell them that they couldn’t fix the problem of getting the content to play so even after paying for the content, the company was unwilling to help the individual use it.

Other customers complained that they didn’t realize they had signed up for certain features and they canceled. They were not told that there was a membership fee at the time and for seven months they were charged the monthly membership fee without ever notifying the customer that it would happen.

Automatically being set up on the Shakeology subscription is another common complaint. Customers who sign up to use the products get automatically signed up without being told for a subscription to the shakes. This brings with it problems where customers realize they’re being automatically charged, contact customer service to cancel it, but then receive another shipment and another charge $437 for the shipment. But when they try to get a refund after having canceled, customer service tells them that they have to pay out-of-pocket to ship the shakes back before any refund could be administered.

Beachbody agreed to pay a settlement of 3.6 million dollars to settle a lawsuit filed by the consumer protection division alleging that the company charged customer credit cards for automatic renewals without any written consent. Part of the settlement is $1000000 in the form of restitution to nonprofit groups that focus on nutrition programs and community health programs. The courts required the company going forward to change their practices such that they get consumer consent with an individual checkbox for subscription renewals, but they remind customers about coming renewals, and they allow for cancellation.

Why is Beachbody Not Considered a Pyramid Scheme?

Beachbody is not considered a pyramid scheme because it doesn’t have products that you are meant to sell to other people or an emphasis on recruiting individuals under you to sell the products. Based on the allegations and the lawsuits they just have terrible customer service and shady business practices where they secretly overcharge customers for products and services they didn’t agree to.

What can I do?

If you had a similar problem with the company, they overcharge you or failed to issue a refund, there are things you can do. All customers have the option of consumer arbitration. We can help.


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