Looking to sue American Family Insurance? Small claims court is an option, and you may have others…
At FairShake we’ve helped thousands of people ripped off by big companies like American Family Insurance. And we’ve helped get millions of dollars in settlement offers…
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Tired of hitting dead ends when trying to get a refund from American Family Insurance? Feeling like there’s nowhere to turn?
You’re not alone. It seems like many people have tried all the American Family Insurance customer service options, but still feel unheard.
There are different ways to file a complaint against American Family Insurance, but none have the same power and leverage as taking legal action.
So, if you’re thinking of suing American Family Insurance, where do you even start? You might expect there to be tons of class action lawsuits against them, but it’s often more complicated than that.
What many people don’t know is that hidden clauses buried deep within their contracts frequently allow companies like American Family Insurance to push legal claims into the private realm of consumer arbitration, away from conventional courts.
But here’s the thing: your American Family Insurance contract doesn’t have the power to take away your right to pursue legal action by suing them.
Here’s what you can do…
Learn more about the consumer arbitration process here.
If you’re ready to sue American Family Insurance in Small Claims Court, read on below:
Small claims courts are only for certain types of claims. Your first step is to make sure you qualify to file a claim. Before you file a claim, focus on two important factors to get it done right.
Every small claims court sets a maximum dollar amount for the claim you can bring. In most states it’s either $5000 or $10,000, but it can be as low as $2,500 (in Kentucky and Rhode Island). You can find a list of all 50 states’ monetary limits here.If your claim doesn’t fall within the limits of your state’s small claims court, you’ll have to arbitrate your claim instead.

The demand letter should contain direct language. Tell American Family Insurance who you are (your name, address, phone number and account number), what the problem is, and what you want from them. The whole letter should last a few sentences. Remember you are just checking a box on your to do list before you file a claim.
When you’re done writing, you need to mail a hard copy of the letter, preferably as certified mail, to the company’s legal address.
According to our most recent research, American Family Insurance is legally based in Wisconsin and receives mail at this address. (Check your contract to confirm if this is the correct address for legal notices):
AMERICAN FAMILY FINANCIAL SERVICES, INC.
C/O CORPORATION SERVICE COMPANY
33 East Main Street, Suite 610
Madison, WI 53703
If you would like examples of demand letters or more information about how to write them, check out this useful guide.
In order to sue American Family Insurance in small claims court, you have to complete some paperwork.Each state has a set of forms that need to be filled out to file a claim, and sometimes counties provide additional forms. The correct forms for your location is available for free on your state court website.
Make sure you fill out enough forms; most states that require you to file forms by mail or in-person ask for 3 or 4 copies. If you don’t submit the right number of copies, the court clerk has the power to dismiss your claim.
When you’re done filling out the court forms, it’s time to hand over the forms to the court. This process called “filing” can take a considerable amount of time.

All courts require plaintiffs to pay a filing fee before allowing a lawsuit to start in small claims court. The fee, which is published on your court website, is sometimes waived for low income plaintiffs.
When you file court forms, the court clerk provides you with a stamped copy of the forms and a reminder about the court date.

Now that you’ve filed the paperwork required to start your case against American Family Insurance, you need to tell American Family Insurance about the date of the hearing. This is a called “serving” American Family Insurance. To do this, you need to deliver a copy of your filed papers to the company.
Look at your court’s website for instructions on how to deliver your forms correctly to American Family Insurance, or search for “[your state] small claims service of process”. Most courts have implemented stringent rules for delivering copies of court documents. Make sure you follow the rule to ensure a timely start for your small claims court case.
