How to Report Brinks Home Security for False Advertising

Problem with Brinks Home Security? Do you think they misled you with their advertisements? If so, you probably want to know how to report Brinks Home Security for false advertising. We explain your options.

What is False Advertising?

False advertising is a set of laws that lay out the rules businesses have to follow when they are advertising and promoting themselves and their products or services. These rules include things that companies can and cannot do but all of them effectively state that at the federal and state level to businesses cannot provide false or intentionally misleading information to the public.

Rules that govern false advertising exist in a collection of state and federal consumer protection laws. Almost all of these fall under the jurisdiction of the Federal Trade Commission act which established the FTC in 1914 and continues to respond to complaints about false advertising. Some examples of the rules outlined in that section are:

  • That businesses have to explain how the product works in an honest fashion. The demonstrations of how a product works in a commercial, for example, can’t be different than how it works in reality.
  • Businesses have to tell the truth about where a product is manufactured or if it has any scientific claims, they need to be able to back those up with evidence.

Note: No one actually needs to be misled for a court to find that an advertisement is misleading.

What Are the Different Types of False Advertising?

Sourced from the FTC with creative input from FairShake.

There are plenty of different types of false advertising categories defined by the FTC. one example is failure to disclose. This is a category where a seller is legally obligated to share with their customers when a product might impact their health but in this case, they simply don’t do that. 

Brinks Home Security False Advertising Scandals 

The BBB page for Brinks Home Security shows customers dealing with a variety of false advertising scandals. One customer noted hidden fees by explaining, “Cancelled policy and they still renewed contract for three years. Do not count on your account being cancelled when you request it. They will ignore your request and keep charging you. It is best to not be involved with them period. You will not get out without a headache.”

Hidden fees for things like services and equipment were also reported: 

“I ordered Brinks for my new home with a 3 year contract. When we started doing our remodel I asked to suspend the service while we were working on the house since we couldn’t arm it during this time and said I would be happy to extend the service on the other end. They said “No, can’t do that”. I called back a few months later again asking to do it and they again said No but they offered to give me a 3 month credit which only turned out to be a 2 month credit. During the time of my “credit” my alarm panel was not working, I figured it was due to the credit down time. After 3 months, still not working. After 5 months, still not working so I called and asked to turn the panel back on and they said they’d have to send out a technician. He came and got it back up and running, 3 months later I get a bill for almost $60. No one ever said anything about a service fee to come out, in fact since I’m still not using the system, I would have never agreed to pay it.”

In another instance, there were misleading promotions and deals which ended up costing customers a lot more than anticipated. One customer explained, “The sales representative that came to our house told us that they would buy us out of our contract with Vivint which they did and that they would give us a price of $50 per month which was a lie. It was actually $70 per month. They also told us that it would be a four year contract when it actually turned out to be a five-year contract. They also said in the contract that they gave us a new doorbell camera and a new camera for the outside of the house and a new panel for inside the house. What they actually gave us was just the doorbell camera which was another lie.”

What to Do If You See False Advertising in Action

So, now you know what false advertising is, but what can you do about it? The courts do not require that anyone actually be affected by the false advertising in order to convict a company. 

That means you can report it if you see it by submitting a consumer complaint to the FTC.  The FTC wants to know about the situation so that they can investigate and take action against the company. You can also submit a complaint to TruthinAdvertising.org where it will go public.

What happens to Brinks Home Security?

The FTC can choose to exercise many forms of punishment if Brinks Home Security is convicted. This can range from things like letters asking them to stop, if it is a simple and likely unintentional mistake, fines based on the severity, or even jail time. 

If Brinks Home Security is found guilty on multiple occasions, then the punishment can be upwards of $100,000 or more in fines and potential jail time. 

However, if you have been wronged by false advertising, the rules pertaining to how you can get recourse will depend on your state’s laws related to Unfair and Deceptive Acts and Practices and any fine the FTC charges Brinks Home Security won’t make it into your pocket.

Affected by False Advertising? Here’s What You Can Do

If you have lost money because of false advertising, other than reporting them, getting the company to make it right can be very time-consuming, if not impossible. You might try Brinks Home Security customer service and find that they can’t or won’t help you resolve the issue. 

In this case, there are other options. One of those is consumer arbitration.

Consumer arbitration is usually faster and less expensive than going to court but it can still be a bit confusing because it is a legal process with a fair amount of paperwork. That’s where we can help. FairShake helps you navigate the consumer arbitration process, from filing your claim to getting the resolution you deserve.

Tell us about your complaint and we’ll help you get a fair resolution.

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